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by Sebastian Bonnemeier : Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern: Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen … Markets and Organisations) (German Edition)

ISBN : #3834919403 | Date : 2009-10-08

Description :

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Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern: Eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen … Markets and Organisations) (German Edition) by by Sebastian Bonnemeier

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by Chris Outram : Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan

ISBN : #113757481X | Date : 2016-01-11

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by Andris A. Zoltners : Sales Force Design For Strategic Advantage

ISBN : #1403903050 | Date : 2004-07-15

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PDF-0bc3f | This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change…. Sales Force Design For Strategic Advantage


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by Matthias Feistel : Strategisches Kundenbindungsmanagement: Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie … zur Unternehmensführung) (German Edition)

ISBN : #3834913510 | Date : 2008-11-25

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PDF-22d54 | Matthias S. G. Feistel entwickelt ein ganzheitliches, branchenübergreifendes Kundenbindungsmodell. Der Autor testet das Modell der Wirkungszusammenhänge mit Daten aus der Mineralölindustrie unter Anwendung eines der leistungsfähigsten Verfahren der Kausalanalyse (PLS-Pfadanalyse). Zur Ableitung von konkreten Implikationen wird ein neues Analyseverfahren vorgestellt: die Faktorbasierte Importan… Strategisches Kundenbindungsmanagement: Modellrahmen und empirische Evidenz auf Basis einer kausalanalytischen Untersuchung in der Mineralölindustrie … zur Unternehmensführung) (German Edition)


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by Stefan Sell : Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)

ISBN : #3658039876 | Date : 2014-04-18

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PDF-d9551 | Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das überhaupt wollen? In Zeiten in denen sich die Königsdisziplin Markenaufbau und Markenführung im deutschen Mittelstand im tiefsten Dornröschenschlaf befindet, ist es höchste Zeit die Themen Brand und Hidden miteinander bekanntzumachen und die Champions endlich wach zu küssen. Also, folgen Sie den beiden Autoren Dr. … Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)


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by Pierre-Laurent Chatain : Integrity in Mobile Phone Financial Services: Measures for Mitigating Risks from Money Laundering and Terrorist Financing (World Bank Working Papers)

ISBN : #0821375563 | Date : 2008-06-10

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PDF-ab7bf | Governments are challenged to make an innovation-friendly climate while simultaneously ensuring that business development remain sustainable. Criminal use of the technology―terrorist financing and money laundering―challenges long-run business viability via risk of massive investment flight and public distrust of new players entering the market.Sustainable business models are those that base re… Integrity in Mobile Phone Financial Services: Measures for Mitigating Risks from Money Laundering and Terrorist Financing (World Bank Working Papers)


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ISBN : #1441939520 | Date : 2010-12-08

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PDF-14489 | 2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over … Challenges of Expanding Internet: E-Commerce, E-Business, and E-Government: 5th IFIP Conference on e-Commerce, e-Business, and e-Government … in Information and Communication Technology)


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: Strategic Marketing Issues in Emerging Markets

ISBN : #9811065047 | Date : 2018-03-12

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PDF-1df07 | This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing… Strategic Marketing Issues in Emerging Markets


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: Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540309004 | Date : 2006-01-09

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PDF-6bbcc | WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the … Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

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PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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The Big Book of Marketing by by Anthony G. Bennett

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Marketing Nachhaltigkeit Verantwortung Management Reihe Responsibility PDF 962703c31

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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

Description :

PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) by

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Transformational Sales: Making a Difference with Strategic Customers PDF




by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

ISBN : #3319206052 | Date : 2015-08-27

Description :

PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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[Pub.41tmn] Transformational Sales: Making a Difference with Strategic Customers PDF | by Philip Kotler


Transformational Sales: Making a Difference with Strategic Customers by by Philip Kotler

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Integrated Communications Postmodern Philip Kitchen PDF 6fe526508

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Integrated Communications in the Postmodern Era PDF




by Philip J. Kitchen : Integrated Communications in the Postmodern Era

ISBN : #1137388536 | Date : 2014-11-28

Description :

PDF-00cf9 | This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global…. Integrated Communications in the Postmodern Era


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[Pub.92OTO] Integrated Communications in the Postmodern Era PDF | by Philip J. Kitchen


Integrated Communications in the Postmodern Era by by Philip J. Kitchen

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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF




by Gordon R. Foxall : Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)

ISBN : #0704413760 | Date : 1993-11

Description :

PDF-70958 | … Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)


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[Pub.30dIY] Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF | by Gordon R. Foxall


Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) by by Gordon R. Foxall

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