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: European Retail Research: 2010 I Volume 24 Issue I

ISBN : #3834922544 | Date : 2010-09-14

Description :

PDF-012c0 | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept…. European Retail Research: 2010 I Volume 24 Issue I


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by John A. Howard : Computer Applications for Consumer Behavior in Marketing Strategy

ISBN : #0131697315 | Date : 1989-02

Description :

PDF-2ac56 | … Computer Applications for Consumer Behavior in Marketing Strategy


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Computer Applications for Consumer Behavior in Marketing Strategy by by John A. Howard

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by Joel Gurin : Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)

ISBN : #0071829776 | Date : 2014-01-07

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PDF-d7a6c | What happens when Big Data is made open to YOU? Discover how Open Data can benefit you, your business, and your brand “Open Data Now is an instant classic―essential reading.” –Daniel Goleman, author of Emotional Intelligence and Focus What is Open Data? Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionar… Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)


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by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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[Pub.67AZG] Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization PDF | by C. Torelli


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Marketing Context Setting Chris Hackley PDF D470f66ad

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by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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Marketing in Context: Setting the Scene by by Chris Hackley

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PrA4ferenzmessung Industriellen Verhandlungen Business Business Marketing PDF 7f3a48393

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Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition) PDF




by Uta Herbst : Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)

ISBN : #3835008048 | Date : 2007-06-26

Description :

PDF-bde6d | Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab…. Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)


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Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business development, influence people, cold calling) PDF




by Daniel R. Covey : Sales: A Beginners Guide to Master Simple Sales Techniques and Increase Sales (sales, best tips, sales tools, sales strategy, close the deal, business development, influence people, cold calling)

ISBN : #1518675204 | Date : 2015-11-06

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European Retail Research 2008 22 PDF Ffe7246a4

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European Retail Research: 2008 | Volume 22 PDF




: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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Big Data Marketing Customers Effectively PDF 616969659

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Big Data Marketing: Engage Your Customers More Effectively and Drive Value PDF




by Lisa Arthur : Big Data Marketing: Engage Your Customers More Effectively and Drive Value

ISBN : #1118733894 | Date : 2013-10-07

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PDF-ef0ef | Leverage big data insights to improve customer experiences and insure business success Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massi… Big Data Marketing: Engage Your Customers More Effectively and Drive Value


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by David Matheson : The Smart Organization: Creating Value Through Strategic R&D

ISBN : #087584765X | Date : 1997-10-01

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PDF-a8d5a | This text aims to help managers improve their research and development management and decision-making. It discusses best practices, as well as nine principles of smart R&D, and includes a section on testing how good an organization’s R&D is…. The Smart Organization: Creating Value Through Strategic R&D


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by Kenneth W. Gronbach : Upside: Profiting from the Profound Demographic Shifts Ahead

ISBN : #081443469X | Date : 2017-04-13

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PDF-e7b64 | Get ready to ride the next generational wave. Demographics not only define who we are, where we live, and how our numbers change, but–for those who can read beyond the raw figures–they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workfo… Upside: Profiting from the Profound Demographic Shifts Ahead


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Marketing Playbook Battle Tested Capturing Keeping PDF 3c9f7bb8e

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by John Zagula : The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

ISBN : #1591840384 | Date : 2004-10-21

Description :

PDF-5738d | Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft … The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market


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Wirkung Integrierter Kommunikation Verhaltenswissenschaftlicher Werbung PDF 82e913e72

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by Franz-Rudolf Esch : Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition)

ISBN : #3824467747 | Date : 1998-01-01

Description :

PDF-64f7c | 1. Integrierte Kommunikation als praktische und theoretische Herausforde rung Zur praktischen Herausforderung: Integrierte Kommunikation als strategische Antwort auf die Zersplitterung der Kommunikationswirkung Bereits 1996 bemerkte ein Redner auf einer Tagung: , Das Gebot der Stunde heiBt integrierte Kommunikation” (Sandt, 1991, S. 95). Aufgrund der Gefahren der Desintegration der Kommunikationsi… Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition)


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[Pub.61QMD] Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition) PDF | by Franz-Rudolf Esch


Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition) by by Franz-Rudolf Esch

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Compressing Product Development Cycle Marketplace PDF 50cc06856

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Compressing the Product Development Cycle: From Research to Marketplace PDF




by Bernard N. Slade : Compressing the Product Development Cycle: From Research to Marketplace

ISBN : #0814450067 | Date : 1992-11

Description :

PDF-2f10a | Written in non-technical language, this text analyzes the principle reasons for America’s long development cycles, explores the factors that drive the product cycle, and proposes practical steps to shorten the product’s path to market…. Compressing the Product Development Cycle: From Research to Marketplace


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[Pub.03EMc] Compressing the Product Development Cycle: From Research to Marketplace PDF | by Bernard N. Slade


Compressing the Product Development Cycle: From Research to Marketplace by by Bernard N. Slade

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Identity Based Management Fundamentals Strategy Implementation Controlling Christoph Burmann PDF F38e5d11f

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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling PDF




by Christoph Burmann : Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

ISBN : #3658135603 | Date : 2017-04-25

Description :

PDF-df2d5 | This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ma… Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling


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[Pub.55Eyf] Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling PDF | by Christoph Burmann


Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling by by Christoph Burmann

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